Earthly Collaborations
Mukuru Clean Stoves
Mukuru Clean Stoves (MCS) is the first women-owned factory in East Africa to design and manufacture affordable, clean cookstoves using locally sourced recycled metal. These stoves significantly reduce fuel consumption and household air pollution caused by open fires. The company was founded by Charlot Magayi, who experienced the harmful effects of inefficient cooking methods firsthand when her two-year-old daughter was severely burned by a traditional charcoal stove. This personal tragedy ignited Charlot’s mission to find safer, cleaner cooking solutions for families who cannot afford conventional alternatives.
History & Traction
Founded on August 3rd, 2017, Mukuru Clean Stoves has made remarkable strides in transforming the lives of millions. Leveraging a network of local women business owners, micro-financing organizations, and community women groups, MCS has deeply integrated into the local economy, focusing on underserved peri-urban and rural regions in Kenya. These areas, home to nearly 40 million people, are often overlooked by other clean cooking initiatives.
The absence of clean cooking solutions forces households to spend an average of five hours daily on fuel collection and cooking, a burden that disproportionately impacts women and girls, restricting their access to education and income-generating activities. This, in turn, perpetuates poverty and limits their financial independence. Furthermore, household air pollution, mainly from cooking smoke, causes approximately 3.2 million premature deaths annually, with women and children being the most affected.
Mukuru targets low-income households in peri-urban and rural communities, where monthly incomes range from $40 to $100. The current customer base is 95% female, aged 18-55, who cook at least three times daily using charcoal or firewood, for households averaging five members. These households, due to their economic constraints and remote locations, cannot access other improved cookstoves, which are often imported and sold in urban areas at prices amounting to at least 20% of their monthly income.
Since its inception, Mukuru Clean Stoves has sold over 430,000 clean cookstoves in Kenya, saving families over $50 million in fuel costs and positively impacting the lives of more than 2 million people by providing cleaner air in their homes. This has also led to a reduction of nearly 900,000 tonnes of CO2 emissions. The incidence of severe stove burns among children under five has decreased by an impressive 40%, contributing to safer home environments. Additionally, women have collectively saved 100 million hours by reducing the time spent on fuel collection and cooking, allowing them to pursue education and income-generating activities.
Mukuru Clean Stoves has also developed a groundbreaking mosquito-repellent fuel made from agricultural waste. This innovative product not only transforms domestic environments into zones inhospitable to mosquitoes but also promotes sustainable waste management practices, contributing to environmental conservation.
Mission
To be the most reliable cooking asset for base-of-the-pyramid households.
Vision
To significantly reduce household air pollution in underserved markets in Africa.
Mukuru’s 20 Key Selling Points:
1. Eco-friendly
Crafted from recycled waste metal, the Mukuru stoves contribute to environmental sustainability and reduce industrial waste.
2. High Fuel Efficiency
Reduces fuel consumption by up to 50%, saving families money.
3. Affordable and Accessile
Mukuru stoves are 75% cheaper than alternatives, making it accessible to low-income households.
4. Mosquito-Repellent Fuel Option
Mukuru provides a unique mosquito-repellent fuel, enhancing user protection against malaria.
5. Economic Empowerment
Supports local businesses owned by women, boosting the local economy.
6. Job Creation
Generates sustainable employment opportunities for local communities, contributing to long-term community development.
7. Climate Consciousness
The use of Mukuru stoves has avoided nearly 900,000 tonnes of CO2 emissions.
8. Time-Saving
Saves women and girls 50% of the time spent on collecting wood fuel, allowing them to pursue education or entrepreneurial activities, thus contributing to their economic empowerment and well-being..
9. Enhances Household Safety
Reduces burns among children by 40%, enhancing household safety.
10. Improved Respiratory Health
Lowers exposure to toxic cooking smoke, significantly reducing the risk of respiratory illnesses such as pneumonia.
11. Deforestation Mitigation
Helps combat deforestation by reducing dependence on wood fuel, preserving natural forests.
12. Durability
Made from high-quality recycled metal, each stove is built to last between 5 to 7 years, offering long-term value.
13. Local Sourcing
Materials are sourced locally, supporting the local economy and reducing environmental impact.
14. Community Integration
Involves local communities in every stage of production and distribution, fostering a sense of ownership and pride.
15. Carbon Credits
Mukuru stoves generate carbon credits, allowing users to contribute to global environmental goals.
16. Increases household Income
Network of women last-mile distributors have collectively earned over $400,000 in additional income.
17. Reduced Deforestation
Helps reduce deforestation by decreasing reliance on wood fuel.
18. User-Friendly
Easy to use, even for those with little experience in using cookstoves.
19. Versatile Usage
Designed for both indoor and outdoor cooking, catering to various user needs and preferences.
20. Impact-Driven Mode
Mukuru’s scalable business model allows for expansion into new markets, bringing clean cooking solutions to millions more across Africa and beyond.